Strategic Advice Manager (SAM) is Conquest's proprietary AI expert system: deterministic, auditable, and built on codified financial planning best practices. SAM is a trusted engine that helps your advisers deliver personalised plans at scale, with every recommendation traceable from input to output.
SAM isn't generative AI. It's an AI expert system built on codified financial planning best practices, that draws from a deterministic calculation engine: same inputs, same output, every time.
SAM weighs each client's goals, priorities, and risk tolerance to rank the strategies most likely to move a plan forward. Every recommendation is personalized and traces back to the inputs and logic behind it.
SAM handles complex calculations and data analysis. Advisers save time, plus they can show up fully for client conversations and give advice that goes beyond the numbers.
SAM tests hundreds of strategies in real time, projecting each strategy against the plan, then ranking them with a cost-benefit algorithm that weighs the client's situation, goals, best practices, risk tolerance, and preferences.
Advisers can't catch every gap, risk, or opportunity across an entire book of business. SAM can. Insights are surfaced directly on the advisor dashboard to flag what's on track and what needs attention.
A human adviser can hold a handful of strategies in mind at once. SAM evaluates them all simultaneously. The result is a prioritised, defensible action plan that advisers can present with confidence and compliance teams can stand behind.
Assess plan completeness and quality at a glance. As new strategies are applied or as life events shift a client's situation, the score updates in real time — giving advisers an instant read on where a plan stands.
What they've built is a paradigm shift in the way financial planning is done. It's more targeted, it's more accurate — it's doing more calculations than any human ever could.
Your advisors get plan-aware answers on KPIs, reporting, and strategy — asked in plain language, right inside the workflow. SAM Guide draws only from the plan itself, not the internet, so SAM Guide stays compliant.
SAM builds a tailored plan. Lydia helps your advisors deliver it with a human touch. Lydia, a behavioral intelligence agent from Shaping Wealth, brings in-the-moment coaching into the advisor workflow — so every advisor delivers advice with confidence and empathy to inspire better client outcomes.
In a fiduciary conversation, "because the AI said so" won't hold up. Because SAM is deterministic, every strategy can be inspected, re-run, and validated. A regulator can follow the logic, and so can your compliance team.
Watch a plan come together in minutes, not hours. SAM does the heavy lifting on the draft, so advisors take charge of how it's delivered — and spend their energy on client conversations, not math.
SAM is Conquest's proprietary planning engine.
It is an AI expert system that analyzes each client's complete financial picture and surfaces ranked, actionable strategies. Unlike generative AI, SAM is a deterministic calculation engine: It produces auditable, repeatable results based on codified financial planning best practices.
Yes. And in today’s regulatory environment, that matters. Because it is an AI expert system, the deterministic calculation engine produces the same results every time, given the same inputs.
A regulator, compliance officer, advisor, or end client in self-directed planning could re-run a scenario and get the same answer using the same inputs. Financial Planning advice in Canada (CRM2/CRM3), the US (Best Interest, DOL Fiduciary) and globally (UK FCA Targeted Support) is subject to regulatory scrutiny. If an advisor presents a strategy, a projection or plan to a client, there needs to be defensible and traceable paths from input to output. Therefore, a calculation engine combined with a strategy algorithm (like SAM, where the human is expected to be involved) provide an auditable chain of logic where every rate, tax rule, calculation, and result can be inspected and validated.
No. SAM is a proprietary deterministic calculation engine that does not contain or support an algorithm that learns and adapts.
SAM is an expert system under the broad category of “Artificial Intelligence,” but it is a deterministic calculation engine or AI expert system. It is not an LLM or generative AI like the models from OpenAI, Anthropic and others; gen AI models can produce a slightly different response every time.
SAM guardrails are built to support jurisdictional compliance across multiple regulatory frameworks, including CRM2/CRM3 (Canada), Best Interest and DOL Fiduciary standards (U.S.), and FCA Targeted Support (UK).
SAM is built leveraging a problem-solving architecture known as the “Blackboard System,” where each codified strategy is tested, ranked, and prioritized against a client’s current financial situation.
SAM also considers goals entered, financial planning best practices, risk tolerance and planning preferences in the ranking and prioritization.
Strategies are fully encapsulated financial planning opportunities, represented as data-driven changes that can be consistently applied and evaluated.
Each strategy is guard-railed based on the relevant jurisdiction’s income tax rules, regulatory compliance, and cash flow affordability and personal preferences.
No. Because SAM is a calculation engine, any error is systematic and discoverable and not random.
You can re-run the same inputs and get the same output every time. That’s fundamentally different from generative AI or popular LLMs, where errors are unpredictable and can appear in different forms each time.
